Dedicated Hashtag

The dedicated hashtag will be associated with the Chicken Fried Stakes ancilliary story and will be #chxstx. Searching this tag on social media, namely Instagram, will pull up doctored photos of strange phenomena captured in the town of Chicken and focused on these phenomena being attached to the town's chicken statues. The best photos will incorporate both the chicken statues and the phenomena in the shot, alluding to their connection to suspicions happenings in the town of Chicken, AK.